Making amends? Flare's March 2015 cover stars include (clockwise from top left) Sasha Hronis, 19, Sophie Touchet, 20, Shelby Furber, 21, Charlotte Mingay, 17, and Jenna Lenfesty-Castilloux, 19
Sparked outrage: In 2013, the unretouched 'before' shot of Jennifer Lawrence (left) from Flare's 2011 cover (right) emerged, proving the publication had Photoshopped her hips, waist and face to look slimmer
It's been three years since Flare triggered
outrage for drastically Photoshopping its cover star Jennifer Lawrence
to Barbie-like standards, but the Canadian fashion magazine has finally
pulled a U-turn.
Flare shared its March 2015 cover on Instagram on
Monday, and it spotlights five up-and-coming Canadian models who,
according to the publication, are make-up free and entirely unretouched.
'#WokeUpLikeThis.
No Make-up. No Photoshop. No Filter', the banner reads, stamped across
the willowy portraits of the models, ranging in age between 17 and 21.
Flare's new cover models include Charlotte Mingay, 17, Sasha Hronis, 19, Jenna Lenfesty-Castilloux, 19, Sophie Touchet, 20, and Shelby Furber, 21.
According to the publication, the Photoshop-free mandate gave its youngest model, Miss Mingay 'the chance to show off the forehead scar she earned running into a pole in grade 4'.
For fellow cover stars Miss Lenfesty-Castilloux and Miss Hronis, the bare-faced rule was a breeze, since both admit they don't even own make-up, save for 'maybe one mascara'.
The models were, however, treated to 'pore-shrinking oxygen facials' the morning of the shoot.
'As gorgeous as this group already is, [we gave] each model a mini-treatment to lend a little more radiance to their sleepy complexions', writes Flare.
Dolled up: Miss Touchet (pictured) from Flare's new cover still shines under the heavy make-up her job normally requires her to wear
All in a day's work: Fellow cover stars Miss Furber (left) and Miss Mingay (right) are transformed for the catwalk
Easy: For Miss Lenfesty-Castilloux (left) and Miss Hronis (right), the bare-faced rule was a breeze, since both admit they don't even own make-up
It's a far cry from the publication's controversial 2011 cover, which saw Miss Lawrence, then 21, undergo a radical Photoshop makeover that plastered her with make-up and took inches off from her hips, waist and face.
The extent of the doctoring was only revealed in 2013 when the unretouched version emerged.
Ironically, Miss Lawrence had discussed the issue of body image in the accompanying 2011 interview, presumably before seeing the finished cover.
‘I’d rather look a little chubby on camera and look like a person in real life, than to look great onscreen and look like a scarecrow in real life’, she said.
Miss Lawrence has never directly addressed the before and after Flare cover shots, but she has been outspoken about her refusal to slim down to Hollywood standards, even for movie roles, and her aims to be a good role model for impressionable fans.
It seems she's really made a difference.
In Fusion's Massive Millennial Poll on 1,000 participants, published yesterday, 26per cent of men and 25per cent of women picked Jennifer Lawrence as their best role model for women, tying with Michelle Obama.
And people were doubtless thinking of the real Miss Lawrence when they cast their votes, not her 2011 Flare alter-ego.