Taking the plunge: Rita Ora showed off her assets in a plunging white trousersuit as she promoted The Voice on Monday
The BBC has come under fire for allowing Rita Ora to flaunt her chest on the pre-watershed program The One Show.
The
newest Voice UK judge was promoting the new series of the BBC singing
competition, but after appearing in a low-cut white blazer she became
the target of over 400 complaints.
'I do not want to see her boobs hanging out on a family programme,' one viewer wrote on the BBC's Points of View message board.
Unimpressed: Viewers took to the BBC message boards to complain about her low-cut top
The BBC issued an apology: 'If we had been consulted we would have requested she wore something more suitable for 7pm.'
That wasn't the 24-year-old singer's
only daring outfit of the day as she earlier appeared in a low-cut blue
gown with a thigh-high split.
And her wardrobe certainly proved
popular with her fellow male judges, with both Ricky Wilson and
will.i.am copping an eyeful during the day.
Attention grabbing: Rita's daring outfit left little to the imagination as she promoted the show
Rita's co-star Ricky recently insisted
she is 'naughtier' than her predecessors on the show, Kylie Minogue and
Jessie J, and she certainly did her best to live up to the title.
He said: 'She is a lot naughtier than Kylie and Jessie. Look at her!'
However, the blonde beauty - who
previously dated Calvin Harris and Rob Kardashian and is now romancing
Tommy Hilfiger's son Ricky - insisted she's just being herself.
New girl on the block: Rita has joined veterans Sir Tom Jones and will.i.am, along with Ricky Wilson on the show
Blonde beauty: The singer looked sensational with her blonde hair slicked back from her face and lashings of red lipstick
She told The Sun newspaper: 'I like to
take advantage of the fact I am the only female. I don't do anything
crazy naughty, I just try to be spontaneous.'
Rita claimed that while she may appear
to be flirting with some of the contestants when the show kicks off,
it's nothing more than friendliness.
She added: 'Sometimes, for women, friendliness comes across as flirting. That's not what it is.
'We usually get accused of flirting when
we are being friendly or laughing at a joke. I just have fun, that's
all I do. I'm 24. I just enjoy it.'
Rita added that she thinks it's 'harder
to be a female' in the music industry - even though she has achieved
much more success than countless other male artists.
Getting it right: Rita took some pictures before she hit the stage to talk about the show
Careful: Ora had to be careful to avoid a wardrobe malfunction in her daring outfit
The 'I Will Never Let You Down' hitmaker
- who has scored three UK number one singles and a UK number one album -
believes it is tougher for women to have success in music, simply
because they are women.
She said: 'Without pulling the female
card, I think it has always been harder for females in all aspects.
Whenever we have an opinion, it always seems to be taken out of
proportion ... 'I think people take the word 'feminist' really seriously
and I think people are scared to use that word.
'In this industry, all the heads of labels are men. I have always been very vocal about the women sticking together.'
However, she was the only woman on the
panel as she went about her promotional duties on Monday and she got a
helping hand from Ricky as she struggled to keep her purple dress in
place earlier in the day.
The floor-length number was asking for a
wardrobe malfunction with its plunging neckline and high thigh-split
going up the front.
Steady on there: Rita Ora struggled to
contain her assets as she arrived at the television launch of The Voice
UK in London on Monday
Flashing the flesh: She blew kisses to the cameras as she posed in her daring thigh-split number
The fancy dress also had a low back
detail and Rita teamed it with killer black strappy sandals and wore her
hair in a slicked back fashion.
While Ricky chose to wear a standard
dark suit and tie, fellow coaches Tom Jones and will.i.am both opted for
something a little more elaborate.
Tom sported a grey checked two-piece, while will.i.am went for a long checked shirt and red bomber jacket combo.
The coaches: (L-R) Tom Jones, will.i.am, Rita and Ricky Wilson pose up for a picture
Forward thinking: The 24-year-old walked
very carefully as she made her way into the building, hoping to avoid a
wardrobe malfunction
Jewel: The embellished neckline drew further attention to the low-cut design
Red carpet buddy: She joined forces with will.i.am as they continued their promotional drive
Going for it: The pretty blonde channelled her inner rock star while her pal looked on bemused
What a gent: Earlier that day, Ricky linked arms with the singer as he chaperoned her in
Meanwhile, despite her busy schedule,
Rita looked typically flamboyant ahead of the early photo-call for the
returning talent search on Monday morning.
She caught the eye in a collarless white
denim jacket with a stylishly frayed hem as she prepared for a long day
of promotional commitments ahead of the BBC show’s official launch on
January 10.
Teaming the jacket with a generously cut
white skirt that flapped about her calves, Rita appeared to be in a
low-key mood as she passed onlookers, her eyes shielded behind a pair of
heavily tinted sunglasses.
Black to basics: The singer later
changed into a leather shell top and matching trousers with a gold hem
as she ventured outside for a further photo opportunity
Diva: The other judges joined her outside, but she was the only one to change up her look
Take care: The singer showed off a hint of sideboob as she made her way through the room
Working the room: She looked good from every angle as she perfected her pose
A printed white T-shirt and trainers
continued a rather neutral theme that ended with her eccentric choice of
headwear – a wide-brimmed pink fedora.
The Hot Right Now singer was drafted in
by Voice producers as a high-profile replacement for outgoing mentor
Kylie Minogue, who quit after just one series.
Speaking to The Sun, she admitted she
accepted her new role after turning down overtures from rival show The X
Factor, on which she previously featured as guest judge
Presenting... Hosts Emma Willis and Marvin Humes looked smart in their outfits
Nice look! Marvin shook hands with Tom Jones as they admired one another's similar outfits
New beginnings: The foursome looked are no doubt excited for the latest series of the show to start
Standing tall: The presenter elongated her figure in a baggy black halterneck jumpsuit
‘The respect levels for this show are
really high,’ she said. ‘It is well received and respected by other
artists. That is why I joined, because I really respected the format and
how it musically connected to the contestants.
‘I don't know how X Factor works, I was
only there as a guest judge for a day. But I watched The Voice a lot, I
respected how it came across on TV and I love the freedom we get as
coaches to do what we want.’
She added: ‘I am really proud I was
chosen to be on this show because I am lucky to be so successful. You
now have the ability in 2015 to not only be a musician but also a
movement and a brand.
Flamboyant: Eccentric singer Rita Ora
sported another memorable ensemble as she arrived at an early photo-call
for returning show The Voice UK in London on Monday morning
A splash of colour: The 24-year-old singer rounded off her neutral ensemble with a garish wide-brimmed pink fedora
opted for a collarless white denim
jacket with frayed hem, printed white T-shirt and a generously cut white
skirt with matching trainers for her latest public appearance on Monday
morning
New role: Rita joins Sir Tom Jones,
will.i.am and Ricky Wilson on The Voice UK after filling the space left
by Kylie Minogue, who quit after one series
‘That's what the winner's record deal
is. It is exposure, branding, being smart with your next move and
working out where you want to be in 10 years' time. That's what I am
here to do and bring to the show.’
The singer will also make her cinematic
debut on Valentine’s Day with the release of much film adaptation 50
Shades Of Grey, in which she stars alongside Jamie Dornan and Dakota
Johnson as Mia Grey, protagonist Christian Grey’s sister.
The Voice UK returns to BBC One on Saturday at 7:00pm.
In demand: Rita recently admitted she turned down overtures from rival show The X Factor to take a judging role on The Voice UK
Here we go: Rita prepared for a length day of promotional activity for the returning show on Monday morning