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Jan 7, 2015

Wearing low-hanging jeans finally pays off... Justin Bieber unveiled as the new face and body of Calvin Klein underwear

 New kid on the block: Justin Bieber is the star of Calvin Klein's latest advert; on Tuesday he captioned a photo of himself, 'Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein'
New kid on the block: Justin Bieber is the star of Calvin Klein's latest advert; on Tuesday he captioned a photo of himself, 'Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein'
For months he has been showing off his sculpted torso.
And on Tuesday it was revealed that Justin Bieber is now getting paid for those toned abs as he's been named the star of the new Calvin Klein campaign.
The 20-year-old hit maker, who appears shirtless in the adverts, put his briefs on display as he posed with 31-year-old Dutch model Lara Stone.


The black-and-white six second promotion was shared on Calvin Klein's Twitter account on Tuesday, and was appropriately captioned, 'Drum roll… #mycalvins'.
First, the promo saw Justin seated at a drum set, where he showed off his rapid drumming.
After a moment or two at the set, the Believe star finished off the steamy commercial by pulling in Lara for what appeared to be a kiss.
Sultry: Dutch model Lara Stone gripped Justin's sculpted physique in yet another shot from the steamy Calvin Klein ad
Sultry: Dutch model Lara Stone gripped Justin's sculpted physique in yet another shot from the steamy Calvin Klein ad
Just a beauty and a beat: The Believe star hammered away at a drum set before pulling in 31-year-old Stone for a kiss
Just a beauty and a beat: The Believe star hammered away at a drum set before pulling in 31-year-old Stone for a kiss
Drum roll, please: Justin's impressive drumming skills were put on full show as he banged about on the set
Drum roll, please: Justin's impressive drumming skills were put on full show as he banged about on the set


 

MailOnline was the first to exclusively report in July that Justin had shot an ad for the designer brand. 
A Calvin Klein source said: 'Justin has shot for Calvin Klein, we hope the results will be released later this year.' 
It was never confirmed whether or not Justin - whose signature style is low-hanging jeans with exposed briefs - had inked a deal with the company. 
Keeping it brief: The short advert lasted little more than six seconds, yet showed an entirely new side to Bieber
Keeping it brief: The short advert lasted little more than six seconds, yet showed an entirely new side to Bieber
Justin shared the campaign spotlight with one of the hottest models, Lara, who is married to British comedian David Walliams, 43.
The mother-of-one has graced the pages of Vogue Paris, and has walked the runway for Chanel, MaxMara, Marc Jacobs, and Balmain. 
Meanwhile, Justin has made no secret of his love for the underwear line, as he has exposed his Calvins while sporting his usual low-riding jeans on social media.
In September, the singer disrobed on the stage of Fashion Rocks, revealing his sculpted physique and his red-and-black Calvin Klein underwear.  
The star joins Mark Wahlberg and Brooke Shields, who both starred in the steamy adverts in the early years of their career.

 

#MyCalvins: The singer stripped off his white tank top in yet another sizzling shot for the campaign
#MyCalvins: The singer stripped off his white tank top in yet another sizzling shot for the campaign
Thoughtful: The singer looked to have a lot on his mind as he posed for the designer brand; on his next can be seen a tattoo that reads 'Patience'
Thoughtful: The singer looked to have a lot on his mind as he posed for the designer brand; on his next can be seen a tattoo that reads 'Patience'
Flashback: The 20-year-old exposed his physique and Calvins while appearing at Fashion Rocks 2014 in September
Flashback: The 20-year-old exposed his physique and Calvins while appearing at Fashion Rocks 2014 in September


 

Earlier years: Brooke Shields starred in a Calvin Klein ad, where she famously proclaimed that 'nothing' came between her and her underwear in 1981
Earlier years: Brooke Shields starred in a Calvin Klein ad, where she famously proclaimed that 'nothing' came between her and her underwear in 1981
Ripped: Mark Wahlberg sported the white briefs in a famous advert in 1992
Ripped: Mark Wahlberg sported the white briefs in a famous advert in 1992
His usual look: The hitmaker ordinarily shows off his briefs while sporting low-hanging trousers - here Justin is pictured in 2013 in London
His usual look: The hitmaker ordinarily shows off his briefs while sporting low-hanging trousers - here Justin is pictured in 2013 in London