Family flop: Cosmopolitan's cover
featuring the Kardashian-Jenner women was one of its worst sellers of
the year, selling nearly 100,000 copies less than average
Audience rejection: Kylie Jenner's
solo February cover didn't fare much better, selling 35,654 newsstand
copies less than average
Whoops: Glamour put Kim Kardashian on it's July cover and saw a whopping 14.6 per cent drop from its first-half sales average
Though
the celebrities who pose on the covers on magazines don't effect
monthly subscription rates, they can have a major impact on single-copy
sales.
For
the first half of 2015, for example, Cosmopolitan's single-copy sales
averaged about 531,086 copies. However its 'First Family' issue - which
featured Kim, Kourtney, Khloe, Kendall, Kylie, and Kris on the cover -
sold only 436,500 copies.
Kylie
Jenner's solo cover in February also hurt that first-half-of-the-year
average, as the 18-year-old's issue sold just 495,423 copies.
A quick peek: When Kendall Jenner
covered GQ in May, the photos got a lot of buzz online - but the issue
sold 10,000 copies less than usual
Beauty queen? Despite the fact that
many now call her a supermodel, Kendall's Allure cover also sold 4,000
copies less than average
Winner: The girls' dad, Caitlyn
Jenner, was the biggest success story, giving Vanity Fair a 264 per cent
sales bump when she debuted the first image of herself as a woman
Though
that's less than the combined average of other cover stars Cameron
Diaz, Gwen Stefani, Hilary Duff, Madonna, and Zoey Deschanel, it is,
actually, more than what was sold by her family's group cover.
But the Comso covers weren't the only flops.
Glamour put Kim on it's July cover and saw a 14.6 per cent drop from its first-half sales average.
And
despite her supermodel status, Kendall didn't fare much better, with
her May GQ cover selling about 10,000 copies less that its first-half
average. Her Allure cover in March did slightly better, selling only
about 4,000 copies less than average.
Busty boost: Kim's Rolling Stone cover
did quite well, too, with 89,100 single copies sold - but that paled in
comparison to Caitlyn's newsstand sales
About the same: Though Kylie's Teen
Vogue cover offered a bigger boost in sales than her Cosmo one, it only
sold 1,000 copies above average